Comments on: Tips for your spring fundraising appeal package http://www.fundraisingassets.com/blog/2010/02/17/tips-for-your-spring-fundraising-appeal-package/ Providing expert help for the professional fundraiser Sat, 27 Aug 2011 22:24:15 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tom Harter http://www.fundraisingassets.com/blog/2010/02/17/tips-for-your-spring-fundraising-appeal-package/comment-page-1/#comment-212 Tom Harter Wed, 17 Mar 2010 19:32:39 +0000 http://www.fundraisingassets.com/blog/?p=475#comment-212 Great question, Julie! Response is contingent upon the power and emotion of the letter. Timing can affect response, either positively or negatively. A matching gift can increase response. Having said that, here are some general guidelines: Current donors should respond to an appeal at a rate of 8 - 12%. Recent lapsed donors, special event participants and in-kind donors should respond at a rate of 3 - 6%. Long lapsed and acquisition donors should respond at a rate of .5 - 1.5%. I hope you find that helpful. Feel free to contact me if you'd like more information. Tom Harter Partner tharter@fundraisingassets.com 1-888-244-4013 Great question, Julie!

Response is contingent upon the power and emotion of the letter. Timing
can affect response, either positively or negatively. A matching gift can increase response. Having said that, here are some general guidelines:

Current donors should respond to an appeal at a rate of 8 – 12%.

Recent lapsed donors, special event participants and in-kind donors
should respond at a rate of 3 – 6%.

Long lapsed and acquisition donors should respond at a rate of .5 – 1.5%.

I hope you find that helpful. Feel free to contact me if you’d like more information.

Tom Harter
Partner
tharter@fundraisingassets.com
1-888-244-4013

]]> By: Julie Rinard http://www.fundraisingassets.com/blog/2010/02/17/tips-for-your-spring-fundraising-appeal-package/comment-page-1/#comment-211 Julie Rinard Tue, 16 Mar 2010 22:39:32 +0000 http://www.fundraisingassets.com/blog/?p=475#comment-211 Do you have tips for projecting results? Do you have tips for projecting results?

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