http://www.fundraisingassets.com/blog/2009/09/20/get-extra-mileage-from-your-appeal-letter/ Providing expert help for the professional fundraiser Fri, 04 Jun 2010 13:23:59 -0600 http://wordpress.org/?v=2.8.5 hourly 1 http://www.fundraisingassets.com/blog/2009/09/20/get-extra-mileage-from-your-appeal-letter/comment-page-1/#comment-61 Connie Fri, 09 Oct 2009 14:01:21 +0000 http://www.fundraisingassets.com/blog/?p=144#comment-61 You're right. Well crafted fundraising appeal letters aren't that hard to create-- if you know how to do it. I think many staff members at nonprofits are responsible for too many tasks and can't develop the expertise they need in any particular area, such as writing and designing appeal letters. I also think many staff at nonprofits don't realize that there is a technique in creating a truly effective appeal letter. You're right in that they feel anything they mail out should work. Thanks so much for your comment! Connie Oswald Stofko You’re right. Well crafted fundraising appeal letters aren’t that hard to create– if you know how to do it. I think many staff members at nonprofits are responsible for too many tasks and can’t develop the expertise they need in any particular area, such as writing and designing appeal letters. I also think many staff at nonprofits don’t realize that there is a technique in creating a truly effective appeal letter. You’re right in that they feel anything they mail out should work. Thanks so much for your comment!
Connie Oswald Stofko

]]> http://www.fundraisingassets.com/blog/2009/09/20/get-extra-mileage-from-your-appeal-letter/comment-page-1/#comment-60 Mark Brooks Thu, 08 Oct 2009 19:19:26 +0000 http://www.fundraisingassets.com/blog/?p=144#comment-60 If you don't get your lure in the pond others will catch the fish you are dreaming of. I tell all my clients to make appeal letters/emails a part of their ongoing strategy. There is a reason we get bombarded with mail like this, it works! This post is good as you can not just throw something together and get it in the mail and hope it sticks. Thoughtful well crafted appeals are not that hard but sadly few seem to take the time. Good word! If you don’t get your lure in the pond others will catch the fish you are dreaming of. I tell all my clients to make appeal letters/emails a part of their ongoing strategy. There is a reason we get bombarded with mail like this, it works! This post is good as you can not just throw something together and get it in the mail and hope it sticks. Thoughtful well crafted appeals are not that hard but sadly few seem to take the time.
Good word!

]]>