With direct mail, concentrate on your list

Most people spend more time on creating their mailing piece than they do working on their mailing list. If you reverse that, you will increase your likelihood of success. You should mail to only the best prospects. People often think the best way to increase donations is to buy mailing lists in order to increase the number of prospects, but your current donors are your best prospects. Your current donors are already interested in your mission and work, and have proven their concern by making a gift. Rather than buying a new list, take a cost effective approach and  spend your resources on your in-house list. Work to move your middle donors to higher levels. To raise more donations using direct mail, concentrate on your in-house list.



  1. 1

    Not just can be he or she a complete scam, right now he is selling away his / her horrible small ripoff companies on-line called FLIPPA. You can view the url below: Flippa He would as if you to consentrate which he is regained the world wide web as well as saved the planet in the process. Truly he has merely trying to determine if he is able to find a person to rip-off out of thousands to look at around his problems. Somebody should really think about declaring a complaint together with FLIPPA as well as permitting them to know that this person really is. The premier host thepremierhost.com scam web host.

    Comment by scam host thepremierhost.com — April 2, 2013 @ 1:38 AM

  2. 2

    I am genuinely grateful to the owner of this website who has shared this impressive article at at this time.

    Comment by woodworking plans — July 9, 2013 @ 9:34 AM

  3. 3

    The other day, while I was at work, my sister stole my apple ipad
    and tested to see if it can survive a twenty five foot drop, just so
    she can be a youtube sensation. My iPad is now broken and
    she has 83 views. I know this is entirely off topic but I had to
    share it with someone!

    Comment by paleo diet recipes — July 12, 2013 @ 12:38 AM

  4. 4

    Appreciating the dedication you put into your site and in depth information
    you provide. It’s good to come across a blog every once in a while that isn’t the same
    unwanted rehashed information. Excellent read! I’ve bookmarked your site and I’m
    adding your RSS feeds to my Google account.

    Comment by woodworking plans — July 14, 2013 @ 6:11 AM

  5. RSS feed for comments on this post. TrackBack URL

    Leave a comment


© 2021 Fundraising Assets. Powered by WordPress.
Custom Wordpress Design by 360 PSG.

 Subscribe in a reader